Beauty Brand Strategist. Founder Coach. Market Entry Specialist.

 You’ve built something real. Now you need someone who understands exactly what that takes and what comes next.

 There’s a particular kind of pressure that comes with leading a beauty brand. The decisions are commercial and creative and deeply personal, often all at once. The market moves fast. The stakes are high. And most of the advice out there is either too generic to be useful or too theoretical to be actionable.

 That’s where I come in.

 I’m Fara,  beauty brand strategist, founder coach, and a 20-year industry insider who has sat on every side of this business. I’ve worked in beauty PR, built and exited my own brand, coached founders through their most critical growth moments, and I’m currently embedding myself in one of the world’s most exciting emerging beauty markets as I relocate to Abu Dhabi.

 I combine commercial rigour with founder psychology. You get strategy that’s grounded in how the beauty industry actually works, and support that accounts for how you actually work as a leader.

WHO THIS IS FOR

If you’re a beauty brand founder navigating a pivotal moment a new market, a repositioning, a scaling decision, or simply a point where the old approach has stopped working, you’re in the right place.

 If you’re a founder-led brand looking to enter the UAE or broader MENA region, I offer something rare: deep beauty industry expertise combined with first-hand, on-the-ground knowledge of the market you’re trying to reach.

 And if you’re a founder who knows your business challenges and your own psychology are more connected than most consultants acknowledge, I understand that too. I’m currently pursuing an MSc in Business and Organisational Psychology, bringing an additional layer of depth to the strategic and coaching work I do with clients.