Build
Launch, scale and win at retail with a brand that stands out.
From first positioning to your next big retailer, I help beauty founders make the decisions that shape how a brand lands. Choose the depth that suits where you are.
100+ beauty brands launched and worked alongside · 10 years leading PR at Space NK · Huda Beauty UK launch · Beauty retail founder
Brand Strategy Intensive 2–3 weeks · a focused start
Launch & Positioning Project 6–10 weeks · one launch, done properly
Fractional Brand & Communications Director 3 months+ · senior leadership, part-time
01 · The focused start
Brand Strategy Intensive
A concentrated piece of work for founders who need clarity on positioning, priorities or a big decision before they commit time and budget.
Right for you if
Your brand story has drifted as you've grown
You're weighing up a new channel, retailer or market
You want an experienced outside view before you spend
How it runs
Week 1 · You share your numbers, channels and brand materials, then we have a 90-minute strategy session on where the brand is and where it needs to go.
Week 2 · I review your positioning, competitors and channel mix against what I've seen work across more than 100 brand launches.
Week 3 · You receive written recommendations and a prioritised 90-day plan, and we talk them through together.
02 · The launch
Launch & Positioning Project
Hands-on support to take one launch from plan to shelf: a new retailer, a new market or a new hero product.
Right for you if
You're launching into a major retailer
You're entering the UK, Europe or the Middle East
You have one launch that has to land
Your team would benefit from senior guidance alongside them
How it runs
Weeks 1–2 · Positioning and launch strategy: the story, the hero products, and the retail and PR plan.
Weeks 3–8 · Launch planning with your team and partners: retailer pitch and education, PR and press days, events, sampling and point of sale.
Launch and after · I'm alongside you through launch, then we review results and agree what comes next.
03 · The ongoing support
Fractional Brand & Communications Director
Senior brand and communications leadership for a set number of days a month, for brands that need the experience before they need a full-time hire.
Brand and comms strategy Owning the plan and keeping every channel telling the same story.
Retail relationships Drawing on long-standing relationships across global beauty retail.
PR and launches Leading your PR agency or in-house team through the moments that matter.
Team leadership Guiding and developing your marketing and communications team.
Three-month minimum, then month to month.
Probably not the right fit if…
You need a full-time, in-house hire right now
You're looking for an agency to run day-to-day social or ads
You want guaranteed sales or press coverage
Questions
Good to know
Is everything remote?
Strategy work runs by video, with founders in the UK, US, Europe and the Middle East. For launches, press days and retailer meetings, I can be there in person.
Which retailers have you worked with?
I spent ten years leading PR at Space NK, led Huda Beauty's UK launch into Harrods and Cult Beauty, and have worked with Sephora on brand launches.
Which should I start with?
Most founders start with the Strategy Intensive. If a launch is already booked, we may go straight to the Launch Project. We'll decide together.
How do fees work?
Every engagement is scoped to your brand. Fees are agreed in writing before we start, including how and when you'll be invoiced.
Ready to talk?
Tell me a little about your brand and what's coming up. I read every enquiry personally and reply within two working days.