Transition
Get ready to raise or sell, and protect what you've built.
The biggest moments in a founder's journey are also the most exposed. I help beauty founders get the brand, the team and the story ready for investors and buyers, then handle the people side of what comes after.
100+ beauty brands and founders worked alongside · Co-founded and exited a beauty retail business · ACC-credentialed coach
Investment & Sale Readiness 6–8 weeks · before you go to market
Deal Communications around signing and announcement
Founder Transition Support 3 months+ · after the deal
01 · Before the deal
Investment & Sale Readiness
Preparation for founders thinking about raising or selling in the next one to two years, so the brand and the team stand up when investors and buyers look closely.
Right for you if
You're planning to raise or sell in the next one to two years
Your brand story needs sharpening for investors and buyers
Too much of the business still depends on you
You'd like an outside view before you appoint advisers
How it runs
Weeks 1–2 · Founder discovery and confidential conversations with your senior team, alongside a review of your brand, channels and retail relationships.
Weeks 3–5 · I map what investors and buyers will look at closely: brand strength, retail partnerships, leadership depth and how much depends on you.
Weeks 6–8 · A readout and a prioritised plan covering your brand story, team gaps and the narrative your advisers can build on.
02 · Around the deal
Deal Communications
Planning how a raise or acquisition is shared, so your team, retailers, press and community hear the right thing at the right time.
Stakeholder plan Who needs to hear what, and in what order: team, retailers, distributors, press and customers.
Messaging The announcement, key messages and Q&A, written to protect the brand and its community.
Key conversations Support to prepare for the retailer and team conversations that matter most.
Press Managing media around the announcement, drawing on 20+ years in beauty PR.
I work alongside your bankers, lawyers and any corporate PR advisers.
03 · After the deal
Founder Transition Support
Coaching and advisory for founders and leadership teams through the first months after investment or acquisition.
Founder coaching Space to work through your new role, new board or new owners.
Leadership team support Keeping your senior team steady and aligned through change.
Protecting the brand Helping the brand keep what made it valuable as it is integrated.
Quarterly check-in We review progress and reset priorities.
Three-month minimum, then month to month.
Probably not the right fit if…
You need corporate finance, valuation or legal advice (I work alongside your advisers on these)
You want a guaranteed deal outcome
You're looking for therapy or clinical support
Questions
Good to know
Do you replace my bankers or advisers?
No. I work alongside them on the brand, the people and the communication, while they handle the financial and legal side.
Is it confidential?
Yes. We agree in writing at the start who sees what, and I'm happy to sign an NDA before we talk in detail.
Is everything remote?
Most work runs by video, with founders in the UK, US, Europe and the Middle East. For key moments, I can be there in person.
How do fees work?
Every engagement is scoped to your brand. Fees are agreed in writing before we start, including how and when you'll be invoiced.
Ready to talk?
Tell me a little about your brand and what's ahead. Everything you share is treated in confidence, and I reply within two working days.